Jennifer Eifrig, Author
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Publicity and the Multi-Track Mind

9/20/2012

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I'm kind of tired today. In twenty-four hours I have pulled together a WordPress web site almost entirely from scratch (well, there was a theme at least), created a member survey for a hereditary organization, baked bread, written dozens of emails, started a spreadsheet of grant submissions & outcomes, posted on Facebook, and been mom (the last being the most challenging job of all). I'd kind of like to lie around and maybe read some of the titles piling up on my Kindle.

But no, here I am thinking about publicity. Specifically, I'm thinking about blogging, covers, and book trailers, and about organizing a publicity plan for my forthcoming novel (did you see the cover??). I recently read a quote attributed to F. Scott Fitzgerald saying something to the effect that writers are not one person, they are multiple people trying to fit inside one body. Anyone who is a writer or a frustrated writer knows what that means - we stand in the shower telling ourselves stories, we pretend that the random people we see in the supermarket are really ninjas ready to attack, or we wonder what would happen if a virus suddenly gave everyone amnesia, or... you get the idea.

We also think (fantasize) about the ways in which we will tell the world about our fabulous books. Some of these are purely fantastical (c'mon, I do write fantasy), such as meeting Jim Butcher on an airplane, while others are eminently practical, involving blog tours, guest posts, reviews, and the like. However, the answer to every problem a writer has is almost inevitably, "write more" - and that includes publicity. 

So despite my exhaustion, I'm going to open up the MSS for Sequel #1 (dang, I really need a title!) and take a look. I'm going to shut off (more or less ignore) the impulses to search out new review venues and the like, and concentrate on what I really need to do. 

The bread is 10-grain, by the way. It's delish. Peace!

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    Jen Eifrig

    is a Christian urban fantasy author by night and a mother and non-profit consultant by day.

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